Services marketing : people, technology, strategy | PERPUSTAKAAN UBAKRIE

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Services marketing : people, technology, strategy

Lovelock, Christopher H. - Personal Name; Wirtz, Jochen - Personal Name;

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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MANAJEMEN (Rak Koleksi) 658.8 WIR s

MNJ.2020.009

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Detail Information

Series Title: -
Call Number: 658.8 WIR s
Publisher: New Jersey : World Scientific., 2016
Collation: XVII, 783 pages : illus ; 29 cm
Language: English
ISBN/ISSN: 9781944659004
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: 8th Ed
Subject(s): Marketing - Management.
Specific Detail Info: -
Statement of Responsibility: -

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