e-Book

Services marketing: concepts, strategies, & cases

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Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the book feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." The Fourth Edition of this proven book draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving you valuable insights and skills to help you understand--and succeed in--today's business environment.

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Detail Information

Series Title

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Call Number

658.8 HOF s

Publisher

Australia ; Mason, Ohio : South-Western., 2011

Collation

xv, 461 p. : ill. ; 27 cm.

Language

English

ISBN/ISSN

9781439039397

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

4th ed.

Subject(s)

Service industries

Specific Detail Info

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Statement of Responsibility

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