Public relations : strategies and tactics | PERPUSTAKAAN UBAKRIE

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Public relations : strategies and tactics

Wilcox, Dennis L. - Personal Name; Cameron, Glen T. - Personal Name; Reber, Bryan H. - Personal Name;

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

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ILMU KOMUNIKASI (Rak Koleksi) 659.2 Wil p

KOM.2020.019

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Detail Information

Series Title: -
Call Number: 659.2 Wil p
Publisher: Boston : Pearson., 2015
Collation: 624 pages : color illustrations ; 26 cm.
Language: English
ISBN/ISSN: 9781292056586
Classification: 659.2
Content Type: -
Media Type: -
Carrier Type: -
Edition: 11th Ed
Subject(s): Public relations.
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

Title	Edition	Language
Public relations : strategies and tactics	6th ed	en

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