e-Book

CSR 2.0 : transforming corporate sustainability and responsibility

---

The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are dubbed CSR 1.0 and characterise most current CSR practice, while the fifth stage is named CSR 2.0 (also transformative or systemic CSR) and describes emergent and future CSR practices. Reasons are given why CSR 1.0 approaches have failed to have any significant impact on the most serious global social, environmental and ethical challenges. The emergent CSR 2.0 will then be explored in detail by elaborating on five principles underlying the new approach, including: creativity, scalability, responsiveness, glocality and circularity. A four-part DNA Model is also introduced, covering value creation, good governance, societal contribution and ecological integrity, which provides the basis for defining and measuring CSR 2.0. Finally, a 70-question CSR 2.0 self-assessment diagnostic tool developed by the author is presented, with sample data to show how the tool can be used for future research and practitioner application.

---

Availability

Detail Information

Series Title

-

Call Number

658.408 VIS c

Publisher

Heidelberg ; New York : Springer., 2014

Collation

1 online resource (xi, 89 pages) : illustrations

Language

ISBN/ISSN

9783642408731

Classification

658.408

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Industrial Management.
Social responsibility of business.

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment