e-Book

Brand new justice : how branding places and products can help the developing world

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The revised edition of this important book is now available in paperback. Updated it continues to make the point that poor countries don't have to be the victims of globalization. Brands, far from being the cause of inequality and oppression, have a unique, and untapped potential to redistribute the wealth of nations more fairly." "Packed with case studies of second and third-world international brands and detailed advice on international brand development for companies and governments in developing countries, Brand New Justice brings a radical new dimension to the pro-logo/no-logo debate." "Brand New Justice is essential reading for businesses and governments in emerging countries, for people in the international aid sector, for marketers seeking worthwhile applications for their skills, and for anyone who is interested in practical solutions to world poverty

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Availability

Detail Information

Series Title

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Call Number

658.827 ANH b

Publisher

Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann., 2005

Collation

ix, 173 pages ; 24 cm

Language

English

ISBN/ISSN

9780080457758

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Branding (Marketing)
Brand name products.
International economic relations.

Specific Detail Info

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Statement of Responsibility

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Other version/related

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