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Winning in Asia : strategies for competing in the new millennium

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"Over the last two decades, companies doing business in East Asia have enjoyed the biggest boom period in the region's history - and also suffered years of fallout from the 1997 financial crisis. Now Asia is entering a new phase of growth that will create a competitive landscape unlike anything we've seen in the past - and where complacency is not an option. Winning in Asia addresses the major forces driving

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Detail Information

Series Title

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Call Number

658.0095 WIL w

Publisher

Boston : Harvard Business School Press., 2004

Collation

ix, 261 pages : illustrations ; 24 cm

Language

English

ISBN/ISSN

0875846203

Classification

658.0095

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

International business enterprises - Management
Marketing Asia Management

Specific Detail Info

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Statement of Responsibility

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