Books

Strategic Management of Technology and Innovation

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Employs a combination of text, readings, and cases to bring to life the business research on business challenges. This book offers insights on innovation management and market entries through several cases. It takes the perspective of the general manager at the product line, business unit, and corporate levels.

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Availability

Detail Information

Series Title

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Call Number

658.514 BUR s

Publisher

: McGraw-Hill Irwin., 2004

Collation

Boston

Language

English

ISBN/ISSN

0072536950

Classification

658.514

Content Type

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Media Type

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Carrier Type

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Edition

4 ed

Subject(s)

Management information systems

Specific Detail Info

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Statement of Responsibility

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Other version/related

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