Books

Marketing communications : discovery, creation and conversations

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This edition provides a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes.

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Detail Information

Series Title

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Call Number

658.802 FIL m

Publisher

Harlow : Pearson Education International., 2016

Collation

xxxvi, 724 pages : colour illustrations ; 27 cm

Language

English

ISBN/ISSN

9781292092614

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

7th. ed

Subject(s)

Communication in marketing
Sales promotion

Specific Detail Info

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Statement of Responsibility

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