e-Book

Digital marketing : using new technologies to get closer to your customers

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So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any successful marketing plan

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Detail Information

Series Title

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Call Number

658.840 285 ROW d

Publisher

London : Kogan Page., 2002

Collation

x, 246 pages : illustrations ; 24 cm

Language

English

ISBN/ISSN

9780585442983

Classification

658.840 285

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Electronic commerce.
Internet marketing.
Marketing -- Data processing.

Specific Detail Info

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Statement of Responsibility

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