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Essentials of strategic management : the quest for competitive advantage

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Essentials of Strategic Management, by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.

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Detail Information

Series Title

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Call Number

658.4012 Gam e

Publisher

New York : McGraw-Hill Education., 2015

Collation

xl, 440 pages ; 26 cm.

Language

English

ISBN/ISSN

9780078112898

Classification

658.4012

Content Type

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Media Type

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Carrier Type

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Edition

4th.

Subject(s)

Strategic planning
Business planning
Competition.

Specific Detail Info

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Statement of Responsibility

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