Books

Digital Marketing : Strategy, Implementation and Practice

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In its fifth edition, 'Digital marketing' (previously 'Internrt marketing') provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. 'Digital marketing' links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understands digital marketing in the real worl

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Detail Information

Series Title

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Call Number

658.872 Cha d

Publisher

England : Pearson Education Limited., 2012

Collation

xxix, 698 p. ; 28 cm.

Language

English

ISBN/ISSN

9780273746102

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

5th. Ed

Subject(s)

Internet marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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