Books

Inside the tornado : marketing strategies from Silicon Valley's cutting edge

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Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership.

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Availability

Detail Information

Series Title

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Call Number

620.006 88 Moo i

Publisher

New York : ., 1995

Collation

HarperBusiness

Language

English

ISBN/ISSN

0887307655

Classification

620.006 88

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Marketing
High technology industries -- Marketing
Hoogwaardige technologie

Specific Detail Info

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Statement of Responsibility

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