Books

Entrepreneurship

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Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.
The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

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Availability

Detail Information

Series Title

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Call Number

658.421 His e

Publisher

Boston : McGraw-Hill / Irwin., 2008

Collation

xviii, 648 p. : ill. ; 27 cm.

Language

English

ISBN/ISSN

9780071259521

Classification

658.421

Content Type

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Media Type

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Carrier Type

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Edition

7th Ed

Subject(s)

New business enterprises.
Entrepreneurship.
Business planning.
Business enterprises --Finance.
Success in business.

Specific Detail Info

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Statement of Responsibility

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Other version/related

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