Books

Integrated Advertising, Promotion and Marketing Communications

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ntegrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.

The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.

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Availability

Detail Information

Series Title

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Call Number

659.1 CLO i

Publisher

England : Pearson Education Limited., 2016

Collation

496 pages : ill. ; 28 cm

Language

English

ISBN/ISSN

9781292093635

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

7th ed., Global ed.

Subject(s)

Communication in marketing
Advertising

Specific Detail Info

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Statement of Responsibility

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Other version/related

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