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Marketing management
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice
Availability
2016.01.0024 | 658.8 Kot m | MANAJEMEN (Rak Koleksi) | Available |
2016.09.0601 | 658.8 Kot m | MANAJEMEN (Rak Koleksi) | Currently On Loan (Due on2024-07-19) |
MNJ.2020.007 | 658.8 Kot m | MANAJEMEN (Database Slims) | Available |
Detail Information
Series Title |
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Call Number |
658.8 Kot m
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Publisher | Pearson : Boston., 2016 |
Collation |
I36 pages : colour illustrations ; 28 cm
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Language |
English
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ISBN/ISSN |
9781292092621
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Classification |
658.8
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Content Type |
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Media Type |
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Carrier Type |
-
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Edition |
15, Global edition
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Subject(s) | |
Specific Detail Info |
-
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Statement of Responsibility |
-
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Other version/related
Title | Edition | Language |
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Marketing Management | 16 th. Ed. | en |