Books

Marketing management

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For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice

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Availability

Detail Information

Series Title

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Call Number

658.8 Kot m

Publisher

Boston : Pearson., 2016

Collation

I36 pages : colour illustrations ; 28 cm

Language

English

ISBN/ISSN

9781292092621

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

15, Global edition

Subject(s)

Marketing - Management - Textbooks.
Marketing - Management.

Specific Detail Info

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Statement of Responsibility

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