Books

The Advertising Agency Business : The Complete Manual for Management and Operation

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When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to:

-Start an agency
-Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients
-Evaluate an agency
-Structure ownership
-Manage, develop, and evaluate personnel
-Develop mutually beneficial relationships with clients and suppliers
- Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations

Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

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Availability

Detail Information

Series Title

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Call Number

659.1125068 HAM a

Publisher

Lincolnwood : NTC Business Books., 1998

Collation

xii, 275 p. ; 24 cm

Language

English

ISBN/ISSN

9780844231693

Classification

659.1125068

Content Type

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Media Type

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Carrier Type

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Edition

3rd Ed

Subject(s)

Advertising agencies -- Management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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