Books

E-Commerce: Business, Technology, Society

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The market-leading text for E-commerce.

This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.

The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and "Insight on" cases are new or updated.

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Availability

Detail Information

Series Title

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Call Number

658.872 Lau e

Publisher

Boston : Pearson., 2013

Collation

xxxix, 866 pages : ill. ; 25,5 cm

Language

English

ISBN/ISSN

9780273779353

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

9th Ed

Subject(s)

Electronic commerce
Internet marketing
Information Technology

Specific Detail Info

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Statement of Responsibility

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