Books

Ethnography for Marketers: A Guide to Consumer Immersion

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Abstrak Belum Tersedia

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Availability

Detail Information

Series Title

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Call Number

658.834 Mar e

Publisher

Thousand Oaks, California : SAGE Publications., 2006

Collation

xii, 252 p. ; 23 cm

Language

English

ISBN/ISSN

9780761969471

Classification

658.834

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Consumer behavior
Marketing research
Consumers preferences
Business anthropology

Specific Detail Info

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Statement of Responsibility

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Other version/related

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