Books

Cutting Edge Commercials: How to Create the Worlds Best Print for Brands in the 21st Century

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Completely revised and updated, this book is still the definitive step-by-step guide to creating cutting edge TV commercials. The book explores everything from how television communicates, how to get great television ideas, how outstanding commercials are structured, and how concepts should be executed. Step behind the famous campaigns of leading agencies around the world and share the personal experiences of over 60 creative leaders. Salient Features An irreverent yet invaluable collection of opinions and advice from the world s leading advertising gurus Over 200 TV commercials featured in full-colour A detailed, step-by-step guide to how truly cutting edge commercials is developed and crafted, including how markets around the world today are changing.

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Availability

Detail Information

Series Title

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Call Number

659.143 Ait c

Publisher

Singapore : Pearson Prentice Hall., 2008

Collation

xix, 406 p. : ill. (some col.) ; 23 cm

Language

English

ISBN/ISSN

9789810680039

Classification

659.143

Content Type

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Media Type

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Carrier Type

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Edition

2nd Ed

Subject(s)

Advertising - Handbooks, manuals

Specific Detail Info

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Statement of Responsibility

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