Books

Entrepreneurship

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Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.

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Availability

Detail Information

Series Title

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Call Number

658.421 Byg e

Publisher

New Jersey : John Wiley and Sons., 2011

Collation

xii, 619 p, 21 cm

Language

English

ISBN/ISSN

9780470450376

Classification

658.421

Content Type

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Media Type

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Carrier Type

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Edition

2nd Ed

Subject(s)

Small business -- Management
Entrepreneurship
New business enterprises.

Specific Detail Info

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Statement of Responsibility

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Other version/related

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