Buku ini tentang teori dan strategi pemasaran mulai dari pengertian dasar sampai dengan strategi dan implementasinya. Untuk melengkapi strategi pemasaran juga disertakan pembahasan mengenai komunikasi pemasaran, manajemen relasi pelanggan dan pengenalan pemasaran digital. Selengkapnya buku ini berisi: - Pengertian Pemasaran; - Apa saja yang dapat dipasarkan; - Strategi menentukan segmentasi,…
Buku ini disusun untuk menjadi tutorial yang progresif bagi pemula yang belajar kecerdasan bisnis (business intelligence). Bab 1 memperkenalkan kecerdasan bisnis dan konsep-konsep kuncinya: domain, data, model, analisis, visualisasi. Bab 2 menjelaskan tentang MySQL dan langkah-langkah instalasi di Windows/Mac. Bab 3 mengilustrasikan penggunaan MySQL melalui contoh praktis. Bab 4 menjelaskan bag…
Textbook on applied industrial project management in processing industries in the USA - covers industrial management and project planning, site selection, economic analysis and project evaluation, cost estimating, engineering and construction, project transition, etc. Diagrams, graphs and referenc
The Pump Handbook deals with the various types of pumps, materials of construction, drivers, controls and valves, systems, and the services to which they are applied, intakes and suction piping, selecting
Palm Oil Agribusiness Strategic Policy Institute (PASPI) menyusun dan menerbitkan Buku Mitos Vs Fakta Industri Minyak Sawit Indonesia dalam Isu Sosial, Ekonomi dan Lingkungan Global, dengan maksud utama mendiskusi isu-isu penting terkait Industri Minyak Sawit Indonesia. Keberhasilan Indonesia membangun perkebunan kelapa sawit telah membawa revolusi pada industri minyak nabati dunia yang antara …
Buku Metode Elemen Hingga memberikan kesempatan bagi para pembaca untuk memahami prinsip dasar metode elemen hingga serta penerapannya di dalam rekayasa struktur. Pembaca diharapkan dapat meningkatkan kemampuan analitik dan kemampuan untuk memecahkan berbagai persoalan dalam rekayasa struktur dengan menggunakan metode elemen hingga.Dalam menyusun buku ini, penulis mempresentasikan setiap bab da…
Sebagai sebuah gagasan, REDD+ adalah cerita sukses: sebuah pendekatan baru yang membangkitkan harapan bagi penggalangan dana berbasiskan hasil untuk menindaklanjuti kebutuhan mendesak dalam mitigasi perubahan iklim. Gagasan ini cukup luas untuk menjadi sebuah tajuk pohon, untuk memayungi sejumlah besar pelaku di bawahnya untuk menumbuhkan pohon mereka sendiri. REDD+ menghadapi berbagai tantanga…
Buku ini mengajak pembaca untuk menjelajahi beragam daya tarik wisata yang memikat di berbagai destinasi. Dengan fokus pada geosite yang memukau, keindahan pantai, dan transformasi tradisi mudik, buku ini menawarkan analisis mendalam tentang motivasi di balik pilihan wisatawan. Pembaca akan menemukan wawasan tentang perilaku pengunjung, preferensi mereka terhadap wisata religi, dan bagaimana ke…
The second Asia edition of Financial Management: Theory and Practice gives readers a fresh perspective on the latest trends of the financial world. The entire world has experienced heightened disruption and uncertainty with the 2019 global pandemic and the trade war between China and the US. The world of finance has not been spared the impact of these disruptions. Rapid technological change, es…
ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES, International Edition presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent use of examples and case studies result in a text that you'll find easy to understand.
This volume introduces students to the world of public relations with a strong emphasis on the fundamentals, such as history and research, as well as the emerging issues, such as technology, ethics, and the international aspects of public relations. Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, 11E, International…
For almost a century, Design of Concrete Structures has been the authoritative source for the behavior of reinforced concrete structures and design approaches in accordance with the ACI 318 Building Code. The 2019 ACI Building Code contains over 150 technical changes. These changes address higher strength reinforcement, revisions to flexural design, shear capacity, and development of reinforcem…
Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity…
For a first course in Materials Sciences and Engineering taught in the departments of materials science, mechanical, civil and general engineering. Introduction to Materials Science for Engineers provides balanced, current treatment of the full spectrum of engineering materials, covering all the physical properties, applications and relevant properties associated with engineering materials. It …
Mechanics of Materials excels in providing a clear and thorough presentation of the theory and application of mechanics of materials principles. Drawing upon his decades of classroom experience and his knowledge of how students learn, Professor Hibbeler provides highly visual, methodical applications to help you conceptualize and master difficult concepts. A variety of problem types stress real…