Business research methods (3rd.ed)

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential readi…

Business Research Methods: 2025 Release ISE

Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. With comprehensive summaries aligned to learning objectives, the material is accessible and relevant. Multipurpose discussion questions invite lively classroom conversations, drawing on real-world business situations to deepen understanding. The appendices provide valu…

Business Communication: 2025 Release ISE

Business Communication supports the high standard of business communication that is critical in today’s fast-paced and interconnected workplace. The text’s foundation is its rhetorical approach, underscoring in every chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively…

Advertising and promotion: an integrated marketing communications perspective…

Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, ma…

Managerial accounting (18th.ed)

For centuries, the lighthouse has provided guidance and safe passage for sailors. Similarly, Garrison/Noreen/Brewer has successfully guided millions of students through managerial accounting, lighting the way and helping them sail smoothly through the course. Decades ago, lighthouses were still being operated manually. In these days of digital transformation, lighthouses are run using automatic…

Auditing and assurances services: an integrated approach

For core auditing courses. An integrated, up-to-date approach to auditing and assurance services. Auditing and Assurance Services examines the process of conducting an audit from start to finish. The text's primary objective is to illustrate auditing concepts using practical examples and real-world settings. Using key real audit decisions as their foundation, students will be able to successful…

The Interpretation of Financial Statements

Benjamin Graham kerap disebut sebagai pakar investasi paling berpengaruh pada abad kedua puluh. Tak aneh jika dia menjadi guru bagi seorang Warren Buffet dan “investment guru” bagi para pelaku investasi. The Interpretation of Financial Statements adalah panduan abadi Graham untuk menafsirkan dan memahami laporan keuangan. Bersama kedua karyanya yang lain, The Intelligent Investor dan Sec…

Consumer Behavior: Buying, Having, and Being (13th.ed)

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students.

Consumer Behavior: Buying, Having, and Being (9th.ed)

Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by…

Consumer Behavior : Buying, Having, and Being (10th.ed)

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences

Consumer Behavior: Buying, Having, and Being (12th.ed)

Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. …

Consumer Behavior: Buying, Having, and Being (7th.ed)

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Consumer Behavior: Buying, Having, and Being (11th.ed)

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers

Consumer behavior : buying, having and being (14th.ed)

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both profession…

Social Media Marketing

Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.

Variabel-Variabel Populer Dalam Riset Manajemen SDM dan Perilaku Organisasi

Buku ini memuat sajian terkait manajemen SDM dan perilaku organisasi. Buku ini juga memuat konsep yang sering menjadi variabel riset bidang Manajemen SDM dan Keperilakuan Organisasian. Selain itu, buku ini juga menyajikan berbagai faktor penyebab dan konsekuensi setiap konsep serta instrumen/skala/kuesioner pengukuran dari para peneliti/penulis yang memperkenalkan konsep atau peneliti yang tela…

Perencanaan Bisnis (Business Plan) : Aplikasi dalam Bidang Sumberdaya Alam

Bidang Sumberdaya Alam Edisi Revisi Buku ini disusun untuk membantu mahasiswa dan para pembaca yang merupakan praktisi Perusahaan dalam memahami permasalahan-permasalahan yang berkaitan dengan Studi kelayakan Bisnis yang dimulai dengan Analisis Kelayakan Lokasi terutama kesesuaian aspek fisik, biologis dan ekologis, Kelayakan Teknis dan Kesesuaian Lahan (Land Suitability), terutama dalam pemanf…

Pertajam Kompetensi Anda Melalui: Personal Balanced Scorecard

Edition

-

ISBN/ISSN

9794421936

Collation

xxii, 248; ilus: 24 cm.

Series Title

Sinergikan Ambisi Pribadi Anda dengan Ambisi Perusahaan

Call Number

658.401 HUB p

Total Performance Scorecard

Edition

-

ISBN/ISSN

9789792214970

Collation

xxv, 403; ilus; 23 cm.

Series Title

Konsep Manajemen Baru: Mencapai Kinerja dengan Integritas

Call Number

658.401 HUB t

GFRP-S Perkuatan dan Retrofit, Balok Beton Bertulang Pada Lingkungan Laut

Pembangunan struktur beton di sekitar atau pinggir pantai bahkan di dalam air laut tidak terlepas dari penggunaan air yang secara tidak langsung berhubungan dengan air laut. Tuntutan zaman yang semakin modern memacu bidang teknologi beton untuk pembangunan struktur beton yang bukan hanya di darat akan tetapi di laut bahkan di dalam laut pun dapat dilakukan, sehingga riset yang terkait dengan st…