Dalam kehidupan sehari-hari, kita biasa mencari tahu makna-makna dari simbol dan status, membicarakan `kesan-kesan`, membaca buku atau majalah yang mengulas tentang `bahasa tubuh`. Kegiatan-kegiatan itu menunjukkan bahwa pada dasarnya kita terbiasa menjadi praktisi semiotika, sekalipun kita mungkin tidak memahami hal-hal teknis di bidang semiotika. Kita mempraktekkan semiotika pada tataran yang…
Isu bahan bakar minyak (BBM) di Indonesia telah menjadi sesuatu yang sama mudah terbakarnya seperti BBM itu sendiri. Mengapa? Sudah sangat gamblang: puluhan juta rakyat jelata negeri ini sangat tergantung dan ditentukan peruntungan hidupnya oleh BBM. Sumber energi utama untuk menyalakan api di dapur-dapur rumah mereka adalah minyak-tanah. Kenaikan harga salah satu jenis BBM tersebut dapat berak…
Kata Semiotika Komunikasi kadang masih terdengar asing bagi masyarakat juga dikalangan mahasiswa llmu Kamuikasi, tak sedikit yang sudah melirik dan mulai mencoba-coba menggunakan semiotika sebagai alat ‘bedah' penelitian rnereka. Semiotika adalah ilmu tentang makna dibalik tanda-tanda. Keunikan manusia dibanding ciptaan Tuhan yang lain adalah kernarnpuannya dalam merangkai kata dan berbahasa …
Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.
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Crises occur every day: an airplane crashes into a mountain; a corporation lays off thousands of workers; an oil spill threatens an ecosystem. Such crises can be devastating for individuals, organizations, the organizations' stakeholders, and even entire industries. Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multidisciplinary approach to the enti…
The Performance Prism takes a radically different look at performance measurement, and sets out explicitly to identify how managers can use measurement data to improve business performance.
While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. Here, more than 50 leading thinkers in business and many other disciplines take on the challenge of understanding, managing, and leveraging networks.
An analysis of globalisation as an international system that today directly or indirectly influences the politics, environment, geopolitics and economics of virtually every country in the world.
Shared Leadership: Reframing the Hows and Whys of Leadership brings together the foremost thinkers on the subject and is the first book of its kind to address the conceptual, methodological, and practical issues for shared leadership.
The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. This book deals with this topic.
Ditulis oleh ahli yang sudah 25 tahun berkiprah sebagai praktisi manajemen sumber daya manusia, buku ini memberi anda panduan praktis, sistematis, langkah demi langkah untuk menyusun dan menerapkan kebijakan, strategi dan sistem imbalan yang tepat, yang akan mendukung kelangsungan bisnis anda. Dengan memperhatikan "setting" dunia usaha dan budaya Indonesia, berikut kerangka peraturan perundanga…
Kewirausahaan (entrepreneurship) di masa lalu sering kali diyakini sebagai bakat lahirtalentayang kemudian terasah dan terbentuk melalui pengalaman hidup di lapangan pekerjaan. Kini, paradigma klasik tersebut telah berubah, bergeser ke arah yang lebih rasional dan ilmiah. Kewirausahaan telah menjadi salah satu disiplin keilmuan yang mempelajari nilai, perilaku dan kemampuan seseorang dalam m…
The typical salesperson today is overwhelmed, trapped in a chaotic, pressure-filled environment with too much to do and not enough time to do it. Salespeople need help! This book provides it. Dave Kahle contends that smart time management is not about cramming more activity into each hour; but about achieving greater results in that hour. The content has been honed in hundreds of seminars and r…
Teknologi akses dapat dibedakan atas teknologi berbasis wireline dan wireless. Evolusi teknologi akses wireline diawali dari PSTN berkembang ke ISDN lalu menuju ke DSL sebagai antisipasi komunikasi broadband. Teknolog wireless berevolusi dari generasi pertama (1G) yang analog, ke G2 yang dijital dengan sistem yang terkenal Global System For Mobile Communication (GSM) berkembang ke GPRS. Lalu be…
Competing in the Age of Digital Convergence is a product of a conference on the computer, telecommunications, and consumer electronics industries held at the Harvard Business School in October 1994. Drawing from a wide range of company and industry examples and a variety of analytical perspectives, the authors explore the dynamics of the rapidly evolving digital environment. The papers are orga…
The purpose of the book is to explore, from different perspectives, the dynamic interplay between the technology of a firm, its strategies, organizational choices, and issues of place, region, and location.