Successful project management

Master everything you need to work successfully in today's project management environment with SUCCESSFUL PROJECT MANAGEMENT, 7E. This best-selling book details how to organize and manage project teams — from planning and scheduling to cost management. Each chapter aligns with PMBOK (Project Management Body of Knowledge) to ensure best practices. The book covers the latest business challenges…

Crisis Communications: A Casebook Approach

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees,…

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate …

Introduction to advertising and promotion : an integrated marketing communica…

Abstrak Belum Tersedia

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Abstrak Belum Tersedia

Transnational management : text, cases, and readings in cross-border management

Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are develop…

Practical cinematography

Filmmaking is an art, but, like so many art forms, there are basic underlying tools and techniques and a body theoretical knowledge that must be understood and mastered before artistic expression can flourish. This book is an invaluable resource for all aspiring DoPs. Practical Cinematography can be dipped into for quick reference - perhaps to answer a specific question or deal with practical p…

Etika Periklanan

Buku ini membahas etika dalam perspektif periklanan dan komunikasi pemasaran serta implikasinya dalam pemerekan. Merujuk pada buku EPI (Etika Pariwara Indonesia), buku ini menelaah praktik-praktik periklanan dan komunikasi pemasaran yang berpotensi melanggar pasal-pasal dalam EPI disertai contoh-contoh yang relevan. Buku ini juga membahas implikasi etika periklanan dan komunikasi pemasaran dala…

Brand new justice : how branding places and products can help the developing …

The revised edition of this important book is now available in paperback. Updated it continues to make the point that poor countries don't have to be the victims of globalization. Brands, far from being the cause of inequality and oppression, have a unique, and untapped potential to redistribute the wealth of nations more fairly." "Packed with case studies of second and third-world internationa…

The global brand: how to create and develop lasting brand value in the world …

Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strengt…

Management control systems: performance measurement, evaluation and incentives

The book's key strengths are its real world, practical examples, the huge range of international case material, coverage of international issues and multinational organisations, and the coverage of ethics and not-for-profit issues. The book is perceived as thorough, logical, and easy to read.

Flavor Chemistry and Technology

A much-anticipated revision of a benchmark resource, written by a renowned author, professor, and researcher in food flavors, Flavor Chemistry and Technology, Second Edition provides the latest information and newest research developments that have taken place in the field over the past 20 years. New or expanded coverage includes: Flavor and the Information Age Food/Flavor interactions Flavorin…

Food flavorings

Food Flavorings, Third Edition, is written for scientists and technologists in the flavor and food industries and provides a comprehensive review of the natural sources of flavor ingredients and the formulation, manufacture, and application of food flavorings. New to this edition are chapters on pharmaceutical and tobacco flavorings.

International human resource management: a multinational company perspective

This new textbook provides comprehensive coverage of the key issues facing multinational corporations (MNCs) in their management of human resources across diverse national boundaries. It attempts to answer the question, "Can there be a uniform set of best human resource management (HRM) practices applicable across a spectrum of nations irrespective of cultural and institutional individualities?…

Mathematical principles of decision making = Principia mathematica decernendi

he describes his method for the mathematical treatment of decision problems, which he developed in the 70s. Called AHP, it is now used around the world in many different fields.

International human resource management

International Human Resource Management is a critically engaging and student friendly textbook for International HRM modules at all levels, including the CIPD Level 7 Advanced International HRM module. Providing wide international coverage and incorporating a global strategy perspective, it offers a particular focus on cross-cultural, comparative and strategic HRM issues, with a strong emphasis…

International human resource management : managing people in a multinational …

Dowling et al is a rare instance of a textbook that has developed alongside the field - helping to shape what it is today - and remains the market leading IHRM textbook worldwide. The international author team have ensured this edition is even more international than its predecessors, whilst also remaining close to curriculum developments. New edition changes include a streamlined chapter struc…

The theory of the growth of the firm

There are not many books that are genuine classics, and only a handful in business and management whose insights and ideas last for 50 years and more. This book is one of the very few 'must reads' for anybody seriously interested in the role of management within the firm. Originally published in 1959, The Theory of the Growth of the Firm has illuminated and inspired thinking in strategy, entrep…

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Edition

-

ISBN/ISSN

978602788177-8

Collation

244 hlm ; 14cm

Series Title

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Call Number

155.2 ASY c

Southeast Asia in search of an ASEAN community : insights from the former ASE…

Talking about ASEAN, this volume reappraises the organization from the inside, through controversial or perplexing issues such as the ""ASEAN Way"", the accession of the new members, including Myanmar, the principle of ""non-interference"", regional security, regional economic integration, the haze and SARS, and ASEAN's future.