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Consumer-brand relationships: insights for theory and practice
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business re…
- Edition
- -
- ISBN/ISSN
- 9780415783132
- Collation
- xxvi, 424 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8343 FET c
Fluid Mechanics with Engineering Applications
Abstrak Belum Tersedia
- Edition
- 10th Ed
- ISBN/ISSN
- 9780071121965
- Collation
- xxv, 790 p. : ill. (some col.) ; 24 cm
- Series Title
- -
- Call Number
- 620.106 Fin f
Managerial accounting
Guides students through managerial accounting. This title identifies the three functions managers must perform within their organisations' plan operations, control activities, and make decisions and explains what accounting information is necessary for these functions, how to collect it, and how to interpret it.
- Edition
- 16th. Ed
- ISBN/ISSN
- 9781260153132
- Collation
- XXXII, 784 pages : color illustrations ; 29 cm
- Series Title
- -
- Call Number
- 658.1511 GAR m
Digital marketing : a practical approach
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purel…
- Edition
- 3rd ed
- ISBN/ISSN
- 9781138039568
- Collation
- XXV-326 pages : ouc. ill. en coul. ; 25 cm.
- Series Title
- -
- Call Number
- 658.872 CHA d
Dinamika Struktur Pelat II
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9786029924312
- Collation
- xvi, 216 p. ; 23 cm
- Series Title
- -
- Call Number
- 624.1 Ali d
Pro tableau: a step-by-step guide
Leverage the power of visualization in business intelligence and data science to make quicker and better decisions. Use statistics and data mining to make compelling and interactive dashboards. This book will help those familiar with Tableau software chart their journey to being a visualization expert. Pro Tableau demonstrates the power of visual analytics and teaches you how to: Connect to var…
- Edition
- -
- ISBN/ISSN
- 9781484223512
- Collation
- xxiii, 845 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 006.68 ACH p
Dasar Metodologi Penelitian
Buku kecil ini, ditulis khusus untuk mendampingi para peneliti yang sedang merencanakan dan merancang penelitaian sebagai salah satu referensi. Buku sederhana ini hanyalah sebutir pasir dalam paran samudra ilmu penelitian yang luas. Menurut Yoseph, 1979, penelitian adalah art and science guna mencari jawaban terhadap suatu permasalahan. Karena seni dan ilmiah maka penelitian juga akan memberika…
- Edition
- -
- ISBN/ISSN
- 9786021018187
- Collation
- viii+ 130; 14 x 20 cm
- Series Title
- -
- Call Number
- 001.42 SIY d
Advanced accounting
Building upon previous editions of Advanced Accounting, author Debra C. Jeter continues to deliver a balanced and detailed approach to the conceptual and technical aspects of advanced accounting. This new and enhanced edition features more in-depth information about international accounting, the upcoming globalization of accounting standards, changes with FASB's, and the latest developments and…
- Edition
- 5th ed.
- ISBN/ISSN
- 9781118022290
- Collation
- xviii, 1054 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 657.046 JET a
Environmental Indices
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780471427969
- Collation
- xiv, 177 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 301.31 Inh e
Management
With a renewed focus on skills and careers, the new edition of this bestselling text can help better prepare your students to enter the job market. Management, 14th Edition, Global Edition, vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases, and hands-on exercises, students will see and experience management in acti…
- Edition
- 14th Ed
- ISBN/ISSN
- 9781292215839
- Collation
- 723 pages : illustrations, maps ; 28 cm
- Series Title
- -
- Call Number
- 658
Financial accounting : IFRS Edition 3rd. ed.
While there is growing interest in IFRS within the US, interest outside the US has exploded. Weygandt's third edition of Financial Accounting: IFRS highlights the integration of more US GAAP rules, a desired feature as more foreign companies find the United States to be their largest market.
- Edition
- 3rd ed
- ISBN/ISSN
- 9781118978085
- Collation
- xiv, 761 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 657 Wey f
Computer vision: algorithms and applications
Humans perceive the three-dimensional structure of the world with apparent ease. However, despite all of the recent advances in computer vision research, the dream of having a computer interpret an image at the same level as a two-year old remains elusive. Why is computer vision such a challenging problem and what is the current state of the art?Computer Vision: Algorithms and Applications expl…
- Edition
- -
- ISBN/ISSN
- 9781848829343
- Collation
- xx, 812 p. : ill. (some col.) ; 29 cm.
- Series Title
- Texts in computer science
- Call Number
- 006.37 SZE c
Fundamentals of power electronics
Fundamentals of Power Electronics, Second Edition, is an up-to-date and authoritative text and reference book on power electronics. This new edition retains the original objective and philosophy of focusing on the fundamental principles, models, and technical requirements needed for designing practical power electronic systems while adding a wealth of new material. Improved features of this new…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781475705591
- Collation
- xxi, 883 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 621.317 ERI f
Corporate communication: a guide to theory & practice
Retaining the practicality and strong theoretical approach of the previous edition, the new fourth edition of this market-leading text has been updated to include topics such as the new media environment, CSR standards and corporate citizenship
- Edition
- 4th ed
- ISBN/ISSN
- 9781446274941
- Collation
- xxi, 294 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.45 COR c
Services marketing : people, technology, strategy
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…
- Edition
- 8th Ed
- ISBN/ISSN
- 9781944659004
- Collation
- XVII, 783 pages : illus ; 29 cm
- Series Title
- -
- Call Number
- 658.8 WIR s
Statistik Lingkungan Hidup Indonesia 2019 = Environment statistics of Indones…
Publikasi Statistik Lingkungan Hidup Indonesia (SLHI) 2019 adalah hasil kompilasi data primer dan sekunder mengenai kondisi lingkungan di Indonesia. Penyusunan SLHI menggunakan Framework for The Development of Environment Statistics (FDES) 2013. FDES 2013 terdiri dari enam komponen dan masing masing diturunkan dalam sub-komponen. SLHI 2019 melakukan analisis tentang permasalahan lingkungan deng…
- Edition
- -
- ISBN/ISSN
- 0216-6224
- Collation
- xxvi, 366 hal : 18 cm
- Series Title
- -
- Call Number
- 577.09598021 BAD s
Customer satisfaction planning : ensuring product quality and safety within y…
Customer Satisfaction Planning: Ensuring Product Quality and Safety Within Your MRP/ERP Systems presents a progressive, cost-cutting efficiency system that builds on material requirement planning (MRP) and enterprise resource planning (ERP) to facilitate improved customer satisfaction. The book illustrates how shifting the focus from inventory replenishment to customer service results in a bett…
- Edition
- -
- ISBN/ISSN
- 9781420083811
- Collation
- vii, 107 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.812 HIR c
Marketing management
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing …
- Edition
- 15, Global edition
- ISBN/ISSN
- 9781292092621
- Collation
- I36 pages : colour illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Services marketing: concepts, strategies, & cases
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the b…
- Edition
- 4th ed.
- ISBN/ISSN
- 9781439039397
- Collation
- xv, 461 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- 658.8 HOF s
Marketing Communications: A European Perspective
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
- Edition
- 5th Ed
- ISBN/ISSN
- 9780273773245
- Collation
- xxi, 615 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.802 Pel m
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