Dasar-dasar Penyiaran : Sejarah, Organisasi, Operasional dan Regulasi

Pada 1901, Guglielmo Marconi (1874-1937) menandai era baru teknologi media penyiaran berkat keberhasilannya mengirim telegraf dengan menggunakan gelombang elektromagnetik menyeberangi Samudera Atlantik. Penemuan teknologi baru ini segera membawa kemajuan signifikan pada siaran radio yang semula hanya dinikmati di kalangan atas (the have) secara terbatas, menjadi produk teknologi massal, seirin…

Managerial economics and business strategy

This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic…

College physics: a strategic approach (1 volume edition)

College Physics: A Strategic Approach, 4th Edition expands its focus from how mixed majors students learn physics to focusing on why these students learn physics. The authors present basic physics in real world examples that engage students and connect physics with other fields, including biological sciences, architecture, and natural resources. From these connections, students not only learn i…

Quality Improvement: Pearson New International Edition

Edition

9th ed

ISBN/ISSN

9781292022307

Collation

272 pages ; 27 x 22 x 1 cm

Series Title

-

Call Number

658.562 BES q

Partial least squares konsep, teknik dan aplikasi menggunakan program smartpl…

Edition

2nd Edition

ISBN/ISSN

9797043002

Collation

-

Series Title

-

Call Number

001.42 IMA p

Business data communications and networking

This chapter introduces the basic concepts of data communications. It describes why it is important to study data communications, how data communications fit within the discipline of Management Information Systems (MIS), and introduces you to the three fundamental questions that this book answers. Next, it discusses the basic types and components of a data communications network. Also, it exami…

Investments

Edition

Asia Global Edition

ISBN/ISSN

9780071262286

Collation

-

Series Title

-

Call Number

332.6 BOD i

International business: competing in the global marketplace

Charles W.L. Hill.

Semiotika Komunikasi

Buku ini memfokuskan diri pada semiotika komunikasi, yang berkaitan dengan penggunaan dan produksi tanda secara sosial di dalam proses komunikasi. Di dalamnya diuraikan secara komprehensif sistem-sistem tanda, penggunaan tanda secara sosial di dalam berbagai media komunikasi (iklan, sastra, komik, musik, film, dsb). Keistimewaan buku ini adalah dilengkapi dengan berbagai pemikiran dari tokoh-to…

Corporate entrepreneurship & innovation : melejitkan semangat intrapreneurshi…

Buku Cororate Entrepreneurship & Innovation ini menawarkan konsep dan prakti entrepreneurship dan inovasi di organisasi. Terdiri dari tiga bagian : Level individu, level kelompok, dan level organisasi, buku ini diharapkan memberi wawasan bagi para profesional di indonesia, termasuk mereka yang mengikuti studi-studi terkait kewirausahaan di pragram strata 2

Integrated advertising, promotion, and marketing communications

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme

Integrated advertising, promotion, and marketing communications

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals

Integrated Advertising, Promotion and Marketing Communications

Abstrak Belum Tersedia

Managing quality: integrating the supply chain

'Managing Quality' provides a comprehensive introduction to the field of quality management and presents a supply chain theme as the unifying framework for quality improvement.

Managing Quality : Integrating the Supply Chain

Abstrak Belum Tersedia

Starting out with programming : logic and design

Starting Out with Programming Logic and Design, Third Edition, is a language-independent introductory programming book that orients students to programming concepts and logic without assuming any previous programming experience. In the successful, accessible style of Tony Gaddis’ best-selling texts, useful examples and detail-oriented explanations allow students to become comfortable with fun…

Management

PART 1: INTRODUCTION TO MANAGEMENT 1. Managers and You in the Workplace 2. Making Decisions PART 2: BASICS OF MANAGING IN TODAY'S WORKPLACE 3. Influence of the External Environment and the Organization's Culture 4. Managing in a Global Environment 5. Managing Diversity 6. Managing Social Responsibility and Ethics 7. Managing Change and Disruptive Innovation PART 3: PLANNING 8. Foundations of Pl…

Management

Pearson For Principles of Management courses.This Global Edition has been edited to include enhancements making it more relevant to students outside the United States REAL Managers. REAL Experiences: Bring management theories to life! This bestselling principles text vividly illustrates management theories by incorporating the perspectives of real-life managers. Throughout this text. students w…

Manajemen Komunikasi Digital : Perencanaan, Aktivitas, dan Evaluasi

Komunikasi digital merupakan bentuk dari interaksi institusi dan masyarakat dengan medium teknologi internet. Interaksi ini tidak sekadar menjalankan fungsi-fungsi kehumasan dan upaya meningkatan citra semata, melainkan juga membangun kepercayaan masyarakat yang pada akhirnya dapat melibatkan masyarakat dalam publikasi program-program yang dilaksanakan institusi. Terlebih di era digital, keber…

Analisis Jaringan Media Sosial : Dasar-dasar dan Aplikasi Metode Jaringan Sos…

Saat ini kehidupan kita tidak mungkin bisa dilepaskan dari media sosial. Media sosial makin berperan, bukan hanya sebagai sumber informasi, tetapi juga sumber dari interaksi dan relasi sosial kita. Bagi penelitian komunikasi, media sosial adalah wilayah penelitian yang kian penting baik saat ini ataupun di masa mendatang. Salah satu metode penelitian media sosial adalah Analisis Jaringan Media …