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Found 2 from your keywords: author="Traver, Carol Guercio"
cover
E-Commerce: Business, Technology, Society
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Laudon, Kenneth C.Traver, Carol Guercio

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.

Edition
8th Ed
ISBN/ISSN
9780273761297
Collation
xxxviii, 871 p. : ill. ; 26 cm
Series Title
-
Call Number
658.872 Lau e
cover
E-Commerce: Business, Technology, Society
Comment Share
Laudon, Kenneth C.Traver, Carol Guercio.

The market-leading text for E-commerce. This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business int…

Edition
9th Ed
ISBN/ISSN
9780273779353
Collation
xxxix, 866 pages : ill. ; 25,5 cm
Series Title
-
Call Number
658.872 Lau e