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Found 3 from your keywords: author="Seitel, Fraser P."
cover
The Practice of Public Relations
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Seitel, Fraser P.

Leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, how to implement actual PR practice. This book is for courses in Introduction to Public Relations and Public Relations Practice, offered by Departments of Communication Studies, Journalism or Marketing

Edition
10th.ed
ISBN/ISSN
0-13-203862-5
Collation
xxix, 442 p. : ill. : col. ; 26 cm.
Series Title
-
Call Number
659.2 Sei p
cover
The Practice of Public Relations
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Seitel, Fraser P.

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today’s world of public relations –including hea…

Edition
13th ed
ISBN/ISSN
9781292160054
Collation
453 p. : ill. : col. ; 26 cm
Series Title
-
Call Number
659.2 SEI p
cover
The Practice of Public Relations
Comment Share
Seitel, Fraser P.

Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis…

Edition
11th Ed
ISBN/ISSN
9780137058310
Collation
xxxi, 449 p. : ill. : col. ; 26 cm
Series Title
-
Call Number
659.2 Sei p