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Found 1 from your keywords: author="Mahoney, L. Meghan,"
cover
Rowman & Littlefield Handbook of Media Management and Business
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Mahoney, L. Meghan,Tang, Tang

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspi…

Edition
-
ISBN/ISSN
9781538174111
Collation
vii, 471 p. : illustrations ; 27 cm.
Series Title
The Rowman & Littlefield handbook series
Call Number
302.23 ROW