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Found 1 from your keywords: author="Lane, W. Ronald,"
cover
Kleppner's Advertising procedure
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Lane, W. Ronald,King, Karen Whitehill.Reichert, Tom.

n all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectiv…

Edition
18th ed.
ISBN/ISSN
9780136110828
Collation
xx, 817 p. : ill. (chiefly col.) ; 29 cm.
Series Title
-
Call Number
659.1 LAN k