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Found 1 from your keywords: author="Eagle, Lynne"
cover
Social Marketing
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Eagle, Lynne

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social mark…

Edition
-
ISBN/ISSN
9780273727224
Collation
pages cm
Series Title
-
Call Number
658.8 Eag s