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Found 1 from your keywords: author="Burnett, Ken"
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Strategic Customer Alliances=Strategi Kemitraan Pelanggan: cara memenangkan. …
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Burnett, Ken

Buku ini membahas pergeseran paradigma dari transaksi penjualan tradisional menuju pembentukan kemitraan strategis jangka panjang dengan pelanggan utama (Key Account Management). Ken Burnett menjelaskan pentingnya mengidentifikasi, memenangkan, dan memelihara hubungan aliansi dengan pelanggan kunci guna menciptakan nilai tambah bagi kedua belah pihak. Melalui pendekatan praktis, buku ini mem…

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ISBN/ISSN
9796376458
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Call Number
658.812 BUR s
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PERPUSTAKAAN UBAKRIE | NPP 3174022D2014855
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