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Found 2 from your keywords: author="Belch, Michael A."
cover
Advertising and promotion: an integrated marketing communications perspective…
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Belch, George E. (George Edward),Belch, Michael A.,

Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, ma…

Edition
13th.ed
ISBN/ISSN
9781266090608
Collation
xxxi, 759, G-12, E-35, N-12, S-12 pages : color illustrations ; 28 cm
Series Title
-
Call Number
659.1 BEl a
cover
Advertising and Promotion: An Integrated Marketing Communications Perspective
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Belch, George Edward.Belch, Michael A.

Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate …

Edition
7th
ISBN/ISSN
9780073255965
Collation
xxvi, 820 p. : col. ill. ; 27,5 cm.
Series Title
-
Call Number
659.1 Bel a