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Advertising and promotion: an integrated marketing communications perspective…
Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, ma…
- Edition
- 13th.ed
- ISBN/ISSN
- 9781266090608
- Collation
- xxxi, 759, G-12, E-35, N-12, S-12 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 659.1 BEl a
Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate …
- Edition
- 7th
- ISBN/ISSN
- 9780073255965
- Collation
- xxvi, 820 p. : col. ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 659.1 Bel a
Introduction to advertising and promotion : an integrated marketing communica…
Abstrak Belum Tersedia
- Edition
- 3rd ed
- ISBN/ISSN
- 9780256136968
- Collation
- xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.
- Series Title
- -
- Call Number
- 659.1 Bel i
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