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Marketing Management



This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.


Availability

2012.03.0132658.8 Kot mMANAJEMEN (Rak Koleksi)Available
2014.02.0007658.8 Kot mMANAJEMEN (Rak Koleksi)Available
2015.10.0548658.8 Kot mMANAJEMEN (Rak Koleksi)Available
2016.04.0312658.8 Kot mMANAJEMEN (Rak Koleksi)Available
2016.05.0394658.8 Kot mMANAJEMEN (Rak Koleksi)Available

Detail Information

Series Title
-
Call Number
658.8 Kot m
Publisher Pearson : London.,
Collation
xxiii, 656 [A:13, E:71, G:9, C:3, I:31] p. : col.
Language
English
ISBN/ISSN
9780273753360
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
14th Ed
Subject(s)
Specific Detail Info
-
Statement of Responsibility

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No other version available




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