Barney, Jay B. - Personal Name
Hesterly, William S. - Personal Name

4th Ed

9780132560450

658.4012

Text

English

Pearson

2012

Boston

Pt.1. The Tools of Strategies Analysis -- Ch.1. What is Strategy and the Strategic Management Process? -- Ch.3. Evaluating a Firm's Internal Capabilities -- Pt.2. Business-Level Strategies -- Ch.4. Cost Leadership -- Ch.5. Product Differentiation -- Pt.3. Corporate Strategies -- Ch.6. Vertical Integration -- Ch.7. Corporate Diversification -- Ch.8. Organizing to Implement Corporate Diversification -- Ch.9. Strategic Alliances -- Ch.10. Mergers and Acquisitions -- Ch.11. International Strategies.