Social marketing : influencing behaviors for good (4th ed)

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Social marketing : influencing behaviors for good (4th ed)

No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action.

Statement of Responsibility

Author(s)

Philip Kotler - Personal Name
Nancy Lee - Personal Name

Edition

4th ed

Call Number

658.8 LEE s

ISBN/ISSN

9781412981491

Subject(s)

Social marketing
Behavior modification

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

SAGE Publications

Publishing Year

2011

Publishing Place

Thousand Oaks, Calif

Collation

xi, 502 p. : ill. ; 24 cm.

Specific Detail Info

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