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Consumer Behavior: Buying, Having, And Being

Consumer Behavior: Buying, Having, And Being

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Enterprise Risk Management: From Incentives to Controls

Enterprise Risk Management: From Incentives to Controls

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Management

Management

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Entrepreneurship

Entrepreneurship

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Corporate communication: a guide to theory & practice

Corporate communication: a guide to theory & practice

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Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

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Marketing management

Marketing management

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Effective Small Business Management: An Entrepreneurial Approach

Effective Small Business Management: An Entrepreneurial Approach

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Effective small business management : an entrepreneurial approach

Effective small business management : an entrepreneurial approach

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Portfolio construction and analytics

Portfolio construction and analytics

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CSR 2.0 : transforming corporate sustainability and responsibility

CSR 2.0 : transforming corporate sustainability and responsibility

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Successful project management

Successful project management

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Crisis Communications: A Casebook Approach

Crisis Communications: A Casebook Approach

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Transnational management : text, cases, and readings in cross-border management

Transnational management : text, cases, and readings in cross-border management

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The Advertising Agency Business : The Complete Manual for Management and Operation

The Advertising Agency Business : The Complete Manual for Management and Operation

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Management control systems: performance measurement, evaluation and incentives

Management control systems: performance measurement, evaluation and incentives

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International human resource management

International human resource management

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International human resource management : managing people in a multinational context.

International human resource management : managing people in a multinational context.

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Technological innovation and economic performance

Technological innovation and economic performance

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