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Consumer Behavior : an Asia Pacific Approach

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Consumer Behavior

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Exploring Direct and Customer Relationship Marketing

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International Marketing

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Marketing Research

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Marketing Research : Within A Changing Information Environment

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Marketing Research : Methodological Foundations

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Negotiation : Readings, Exercises, Cases

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Core Concepts of Information Technology Auditing

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Multinational Financial Management

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Principles of Managerial Finance

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Public Relations Writing and Media Techniques

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Research Methods for Business : A Skill Building Approach

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Strategic Marketing Analysis

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Business Market Management : Understanding, Creating, and Delivering Value

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Cases in Finance

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Principles of Managerial Finance

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Managerial Accounting

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Auditing and Assurance Service: A Systematic Approach

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Basic Marketing Research: A Decision - Making Approach

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