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Strategic Planning : A Practical Guide for Competitive Success

Abraham, Stanley C.

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Art Of Leadership, The

Manning, George - Curtis, Kent

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Interpersonal Communications Book, The

Devito, Joseph A.

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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably

Nagle, Thomas T. - Hogan, John E.

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Theory and Pracatice of Counseling and Psychotherapy

Corey, Gerald

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Valuation : Measuring and managing the Value of Companies

Koller, Tim - Goedhart, Marc - Wessels, David

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Wiley Practitioner's Guide to GAAS 2004 : Covering All SASs, SSAEs, SSARSs, and Interpretations

Guy, Dan M. - Carmichael, D. R. - Lach, Linda A.

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Preface to Marketing Management

Peter, Paul J. - Donnelly, James H.

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Best Practice Case In Branding : Lessons from the World's Strongest Brands

Keller, Kevin Lane

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Business Marketing : Connecting Strategy, Relationships, and Learning

Dwyer, F. Robert. - Tanner, John F.

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Business Marketing Management : a Strategic View of Industrial and Oganizational Markets

Hutt, Michael D. - Speh, Thomas W.

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Business Research Methods

Cooper, Donald R. - Schindler, Pamela S.

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Consumer Behavior : an Asia Pacific Approach

Blackwell, Roger - D\'Souza, Clare - Taghian, Mehdi - Miniard, Paul - Engel, James

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Consumer Behavior

Blackwell, Roger D. - Miniard, Paul W. - Engel, James F.

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Exploring Direct and Customer Relationship Marketing

Evans, Martin - O\'Malley, Lisa - Patterson, Maurice

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International Marketing

Czinkota, Michael R. - Ronkainen, Ilkka A.

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Marketing Research

Burns, Alvin C. - Bush, Ronald F.

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Marketing Research : Within A Changing Information Environment

Hair, Joseph F. - Bush, Robert P. - Ortinau, David J.

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Marketing Research : Methodological Foundations

Churchill, Gilbert A. - Iacobucci, Dawn

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Negotiation : Readings, Exercises, Cases

Lewicki, Roy J. - Barry, Bruce - Saunders, David M.

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