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Research Methods for Business : A Skill Building Approach



Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.

The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.


Availability

2017.09.0218650.072 Sek rAKUNTANSI (Rak Koleksi)Currently On Loan (Due on2020-07-08)

Detail Information

Series Title
-
Call Number
650.072 Sek r
Publisher John Wiley & Sons : .,
Collation
xxiii, 420 p. ; index : 23.5 cm
Language
English
ISBN/ISSN
9781119165552
Classification
650.072
Content Type
-
Media Type
-
Carrier Type
-
Edition
7th
Subject(s)
Specific Detail Info
-
Statement of Responsibility

Other version/related

TitleEditionLanguage
Research Methods For Business : A Skill Building Approach8th ed. (Asia Edition)en



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