APA Style

Holt, Douglas B.. (2004). How Brands Become Icons: The Principles of Cultural Branding . Boston: Harvard Business School Press.

Chicago Style

Holt, Douglas B.. How Brands Become Icons: The Principles of Cultural Branding. Boston: Harvard Business School Press, 2004. Books.

MLA Style

Holt, Douglas B.. How Brands Become Icons: The Principles of Cultural Branding. Boston: Harvard Business School Press, 2004. Books.

Turabian Style

Holt, Douglas B.. How Brands Become Icons: The Principles of Cultural Branding. Boston: Harvard Business School Press, 2004. Books.