APA Style
Kotler, Philip, Armstrong, Gary. (2016).
Principles of marketing : global edition. (16th. Ed).
Harlow, Essex, England ; New Y:
Pearson.
Chicago Style
Kotler, Philip, Armstrong, Gary.
Principles of marketing : global edition..
16th. Ed
Harlow, Essex, England ; New Y:
Pearson,
2016.
e-Book.
MLA Style
Kotler, Philip, Armstrong, Gary.
Principles of marketing : global edition..
16th. Ed
Harlow, Essex, England ; New Y:
Pearson,
2016.
e-Book.
Turabian Style
Kotler, Philip, Armstrong, Gary.
Principles of marketing : global edition..
16th. Ed
Harlow, Essex, England ; New Y:
Pearson,
2016.
e-Book.