APA Style

Keller, Kevin Lane, Kotler, Philip. (2016). Marketing management (15, Global edition). Boston: Pearson.

Chicago Style

Keller, Kevin Lane, Kotler, Philip. Marketing management. 15, Global edition Boston: Pearson, 2016. Books.

MLA Style

Keller, Kevin Lane, Kotler, Philip. Marketing management. 15, Global edition Boston: Pearson, 2016. Books.

Turabian Style

Keller, Kevin Lane, Kotler, Philip. Marketing management. 15, Global edition Boston: Pearson, 2016. Books.