APA Style
Arens, William F.. (2004).
Contemporary Advertising (9th).
Boston:
McGraw - Hill.
Chicago Style
Arens, William F..
Contemporary Advertising.
9th
Boston:
McGraw - Hill,
2004.
Books.
MLA Style
Arens, William F..
Contemporary Advertising.
9th
Boston:
McGraw - Hill,
2004.
Books.
Turabian Style
Arens, William F..
Contemporary Advertising.
9th
Boston:
McGraw - Hill,
2004.
Books.