APA Style

Belch, G, E., Belch, M, A. (2007). Advertising and Promotion: An Integrated Marketing Communications Perspective (7th). Boston: McGraw - Hill.

MLA Style

Belch, George, Edward.., Belch, Michael, A.. "Advertising and Promotion: An Integrated Marketing Communications Perspective". 7th Boston: McGraw - Hill, 2007. Books.