APA Style

Belch, George Edward., Belch, Michael A.. (2007). Advertising and Promotion: An Integrated Marketing Communications Perspective (7th). Boston: McGraw - Hill.

Chicago Style

Belch, George Edward., Belch, Michael A.. Advertising and Promotion: An Integrated Marketing Communications Perspective. 7th Boston: McGraw - Hill, 2007. Books.

MLA Style

Belch, George Edward., Belch, Michael A.. Advertising and Promotion: An Integrated Marketing Communications Perspective. 7th Boston: McGraw - Hill, 2007. Books.

Turabian Style

Belch, George Edward., Belch, Michael A.. Advertising and Promotion: An Integrated Marketing Communications Perspective. 7th Boston: McGraw - Hill, 2007. Books.