APA Style

Moriarty, S, E. et al (2012). Advertising & IMC: Principles & Practice 9th Ed (9th Ed). Upper Saddle River, New Jersey: Pearson Prentice Hall.

MLA Style

Moriarty, Sandra, Ernst. et al. "Advertising & IMC: Principles & Practice 9th Ed". 9th Ed Upper Saddle River, New Jersey: Pearson Prentice Hall, 2012. Books.