APA Style

Lane, W, R. et al (2011). Advertising Procedure: Kleppners (18th Ed). Upper Saddle River, New Jersey: Prentice Hall/Pearson.

MLA Style

Lane, W., Ronald. et al. "Advertising Procedure: Kleppners". 18th Ed Upper Saddle River, New Jersey: Prentice Hall/Pearson, 2011. Books.