APA Style

Moriarty, S, E. et al (2009). Advertising: Principles & Practice (8th Ed). Upper Saddle River, New Jersey: Pearson Prentice Hall.

MLA Style

Moriarty, Sandra, Ernst. et al. "Advertising: Principles & Practice". 8th Ed Upper Saddle River, New Jersey: Pearson Prentice Hall, 2009. Books.