APA Style
Prahalad, C, K. (2006).
The fortune at the bottom of the pyramid .
Upper Saddle River, N.J.:
Wharton School Pub..
MLA Style
Prahalad, C., K..
"The fortune at the bottom of the pyramid".
Upper Saddle River, N.J.:
Wharton School Pub.,
2006.
Books.